January 2016 – Mentor of the Month

Rob Armstrong is an executive in the Advertising Technology industry (AdTech), having built his career over the last 8 years developing products for digitial ad agencies, publishers, and advertisers. Rob is co-founder and head of R&D for Bombora, a B2B data startup that is changing how sales and marketing work by infusing data-driven behavioral intelligence into every aspect of the campaign cycle.

Bombora is a bootstrapped startup without VC investment. The company has achieved profitability within 1 year of launch and is now projecting 8-figure revenues in 2016.

Rob’s move to Reno was a collision of two competing objectives: 1) be closer to customers, many of which are in Silicon Valley, and 2) diversify Bombora’s R&D talent pool by launching a satellite office in a 2nd tier city where talent is more affordable than Manhattan or San Francisco.

Rob and his wife decied to move from NYC to Reno without ever visiting the town, as a 1 year ‘experiment’, in June 2015. They have not looked back.

Reno’s growing tech talent and the strong support of the community, most especially EDAWN, Summit VMS, and UNR, has led Bombora to plan at least 6 full-time Reno-based hires by July 2016. And this is just the beginning.